Hiring a lawyer means telling a stranger about the worst thing happening in your life. Lawcus’s site, for a solo New York lawyer, makes that stranger a person first, with a face, twenty years of practice and the cases to show for it. The free consultation comes only after.
People look for a lawyer when something has gone wrong, and they arrive anxious and wary. Before they share their story they need to know who they would be dealing with, whether that person handles their kind of case and whether they win. Legal sites full of stock gavels and long paragraphs answer none of that, so visitors keep searching.
Design a site that introduces the lawyer as a person, proves the experience in figures and past cases, makes every practice area findable at a glance, and offers a free consultation the moment the visitor has seen enough.
People and small businesses in New York facing a legal problem, from a contract dispute to a family matter. Most compare two or three lawyers and call the one they trust first.
Deep navy grounds give the site the weight a legal problem deserves, starting with a courtroom behind the hero. Warm gold marks the free consultation band, the carousel arrows and the accents a visitor can act on. Slate holds the footer.
Inter throughout, so legal answers read like plain English.
I handle your arguments so you can focus on living.
The lawyer’s promise from the hero.
The four decisions that move a wary visitor to a free consultation.
The hero puts Alex in a gown beside the headline, and the about section opens with a second portrait. Visitors see who they would be trusting before they read a word about the law.
Clients served, cases closed, cases won and years in practice sit in one row under the introduction, and recent case studies follow the practice areas. Each claim has a number or a case behind it.
Eight areas as a grid of icon cards, from business law to education law. A visitor finds their problem in seconds instead of reading a page to learn whether it is covered.
The gold band offering a free consultation sits mid-page, straight after the case studies, when a visitor has seen enough to want to talk. Free removes the last reason to wait.
Select any section to see where it sits in the design and the worry it answers.
A deep navy courtroom ground, a short promise in the lawyer's own voice and one Make an appointment button, with Alex in a gown on the right.
Two photos and a headline about twenty years of practice in New York, then four figures in a row: clients, cases closed, cases won and years of experience.
Eight icon cards in two rows, one marked in navy, so a visitor finds their problem at a glance.
A carousel of case photos with the active one widened and labelled, and gold arrows to move through them.
A gold band with a smiling portrait and a free consultation offer, placed straight after the case studies, when trust is highest.
A video testimonial beside a five-star written review, with arrows to read more. Visitors hear from people who were in their position.
A navy band with the office phone, email and address beside a map, for visitors who would rather call or walk in.
Three recent articles on corporate, family and investment law that show expertise and answer early questions.
A newsletter, useful links, contact details and social icons on slate, so nobody reaches the end without a way to get in touch.
Hero — A person, not a firm
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