Before a resort guest books, they want three answers: what the price includes, which room they’ll sleep in, and what happens if their plans change. We designed Solenne’s site so all three are answered by the middle of the page. Nobody has to email the front desk to find out.
Two resorts with similar rooms and similar rates are separated by the details. Is breakfast included? What about an airport pickup? Can the booking be cancelled? When a hotel site hides those answers in a PDF or the booking engine’s small print, the guest goes back to the travel site that lists them in one row, and the hotel pays that site a commission for the booking.
Put each answer where its question comes up. Dates on the first screen, every included service directly under the hero, rooms compared without leaving the page, and a refund promise before the guest is asked to commit. Then a mailing list, so a guest who stayed once can book the next stay directly.
Couples and families planning a few days of rest. They read what is included before they compare prices, and when the stay goes well, they come back to the hotel that kept in touch.
Lake teal runs the header bar. Slate teal marks whatever is selected, the buffet breakfast tile and the deluxe room card, so a guest always knows where to look. Deep teal sits under the guest review and the footer. The rest of the page stays white and pale grey, so nothing competes with the room photos.
A light serif sets every heading. It has the quiet formality of a hotel letterhead and keeps a long page calm.
Choose From A Wide Range Of Luxury Rooms
The line over the room video, in the design’s own type.
Four decisions, each aimed at a question a guest would otherwise take to a travel site.
The booking bar sits on the lower edge of the hero photo, half on the view and half on the page, with check-in, check-out, guests and rooms. Someone with dates in mind checks availability without scrolling. Everyone else sees that booking is one step away.
Airport pickup, welcome drinks, buffet breakfast, a doctor on call, a pool and a travel desk. Ten services sit in two rows directly under the hero. Travel sites win on exactly this, so Solenne answers it before the guest has seen one room or one price.
Each room gets a large photo and its name. Select one and the card turns slate teal, showing the nightly price, the size and how many guests it sleeps, with a view details button. A guest weighing a family suite against the deluxe room never opens a new tab, and a new tab is where comparison shopping starts.
Why choose us ends on the line that settles a hesitant booking, a refund of up to 100%. Further down, a mailing list gives past guests a reason to hear from the hotel itself, so their next stay starts on its own site.
Pick any section to see it in the design, and why it sits where it does.
A wooden room looking over a lake, a light serif headline, a discover more button and a white bar for dates, guests and rooms.
Ten services as icons in two rows, from airport pickup and welcome drinks to a mini fridge and a travel desk, with buffet breakfast marked in teal.
A welcome headline with nine short facts in three columns, a discover more button and two overlapping room photos.
A carousel of room photos with their names, the selected deluxe room in teal with its price, size and guests, and arrows for more.
A dim room photo with a play button and a headline inviting guests to choose from a wide range of luxury rooms.
Two room photos with a vertical hotel sign beside three reasons: the best choice, low prices with good quality and a refund of up to 100%.
A warm bedroom photo beside a deep teal panel with a five-star review, the guest’s name and arrows for more.
Three news cards with photos, dates and read more buttons.
A pale band inviting guests to join the mailing list, with an email field and a subscribe button.
Reservation, contact and support links, a newsletter, the booking email and phone, and the Solenne logo set large.
Hero — The view and the dates
Want your guests’ questions answered before they ask?
Start a Project Like ThisFor your client or for your own business, the thinking is the same. The route in is different.
We design and build to your client’s brief and hand it over as your work. Your client never hears our name.
We map the questions your customers ask before they buy, then design and build a WordPress site that answers them in order.
We book a call to scope the work. You get a proposal to approve, and we begin.
