Case study · Finance app

Why a Finance App Website Should Show the App Before Asking for the Download

A money app doesn’t get downloaded on a slogan. People want to see what it does with their balance, their bills and their subscriptions before they hand over any bank details. So Coinvy’s site shows the app itself, on real phone screens, from the first view to the pricing.

Client
Coinvy
Industry
Fintech, money management
Audience
People managing spending, bills and savings
Scope
App landing site UX and UI design
The brief

Before Anyone Shares Their Bank Details, They Want to See the Screens.

The Problem

Finance apps ask for something personal. Most landing pages answer with a slogan and one floating phone, so a careful visitor can’t tell what the app does with their money. They close the page before reaching the app store.

The Goal

Show real screens from the first view and put each feature beside the screen it lives on. Back it up with a trust score, a review and user figures, set out three plans with prices, and offer the app store buttons twice.

Who it’s for

People who want a clearer view of their money, from spending and bills to savings and investments. Most are careful first-time users comparing a few apps on safety, features and price.

The visual system

Lime Marks the Money, Violet Marks Everything Else.

A bright violet carries the hero, the buttons and the figures band. Midnight navy holds the headlines and the download band. Lime is reserved for money, from prices and balances to the quick pay button, so a visitor’s eye goes straight to the numbers. Pale lavender grounds keep the phones in front.

  • Violet#655CFEHero, buttons, stats and the review card
  • Midnight#080053Headlines, the download band and the footer
  • Lime#A3DC2FPrices, balances and the app install highlight
  • Lavender#EFEEFFPartner and benefit grounds
  • White#FFFFFFCards and pricing tables
Typeface

Public Sans

Public Sans for the headings and the prices, plain enough to sit beside the app’s own screens.

Best way to manage your customers.

The hero line, as written in the design.

The decisions

How the Design Solves It

The page earns trust in four steps.

Real Screens From the First View

The hero shows two phones, one with a lime card that says get better with money, the other with a balance of $2,456,557 and a net worth list. Every section after it pairs the words with a real screen. A visitor sees the product before reading a claim.

Features Around the Phone

Six benefits, from fast performance and easy setup to paying bills and tracking investments, sit in a ring around one phone showing subscriptions. Netflix, Amazon Prime and their prices are right there. Each claim sits next to the screen that proves it.

Trust in Numbers

A trust score of 4.7 from 2,300 reviews appears twice, once in the story of the app and again in the download band. Then come a client review and a band of user figures. Trust is the first question any finance app faces, so the answer repeats.

Two Ways to the App Store

App Store and Google Play buttons sit in the hero and again in a midnight band halfway down. Plans follow, from a free 14-day start to $20.99 a month, with prices in lime. A visitor who decides early downloads early.

The walkthrough

Eleven Sections, Shown on the Phone, Then Priced

Open a section to see it in the design and what it proves to a careful user.

  1. A bold promise on violet beside two phones showing a card, a balance and net worth, with App Store and Google Play buttons.

  2. A row of partner logos on lavender, then three numbered cards: download the app, create a profile, start using it.

  3. Two phones with spending charts and cards beside a short story of the app, a trust score of 4.7 from 2,300 reviews and an about us button.

  4. Six benefits around one phone showing subscriptions, from fast performance and easy setup to paying bills and tracking investments.

  5. A midnight band with a lime highlight, the trust score and both app store buttons.

  6. Two phones with subscriptions and quick pay beside a short story about control and privacy, with two ticked points.

  7. Three plans, free, basic and premium, with lime prices, ticked and crossed features and a button for each.

  8. A review in a violet card beside the customer’s portrait, under a count of 12,000+ happy clients.

  9. Two phones on violet beside four large figures for users, experience, rating and happy customers.

  10. Three articles with photos of the app in use, date badges and read more buttons.

  11. The logo, a newsletter sign-up, two columns of links and contact details on midnight navy.

Hero — What the app does

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Hafijur R, founder of Coderlift
Hafijur R Founder, Coderlift
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