People rarely look up a doctor on a good day. They arrive worried, and the first thing they want to know is who will see them. DocTime’s site opens on that answer, the doctor’s name and face, then keeps every step to the appointment short.
Most practice sites lead with a stock photo of a stethoscope and a list of services in medical terms. A parent with a sick child at home can’t tell who the doctor is, or whether a paediatric consultation covers a fever. They close the tab and call the next clinic on the list.
Introduce the doctor by name, photo and training within two screens. Name each treatment the way a patient would say it. Then end with a form short enough to fill in while anxious, and an emergency number for anyone who can’t wait.
Patients and parents in and around Phillipsburg looking for a doctor they can trust with something that worries them. They check the training, look for their own problem in the treatments, and book once they feel safe.
Pale blue fills the hero and soft grey sits under the cards, so the page stays gentle on tired eyes. Royal blue is the one strong colour. It marks the headings, the icons, the heart patients card and the visitation band. The appointment form sits on charcoal, the darkest part of the page.
Inter throughout, plain and legible at every size, which matters when the reader is anxious.
take appointment for better treatment
The appointment headline, as designed.
Every choice below is about making a nervous visitor feel safe enough to book.
Dr Smith Doe’s name fills the hero beside a portrait, with small cards for regular checkups and 85K+ happy patients. The about section follows with what a patient checks, a medical degree from 2011, a specialty in hematology and oncology, 14 years of experience and a practice in Phillipsburg. Nothing about the doctor is left vague.
Six cards, from fever treatment and blood tests to baby checkups, each with an icon and a read more link. A parent finds baby checkup without knowing the clinical term. The heart patients card is filled in royal blue so the most serious care stands out.
Between the treatments and the form sit four reasons to choose the practice, a visitation and face covering notice, and a patient review with video. When the form appears, a nervous visitor has already met the doctor and heard from another patient.
The appointment form asks for six things, name, email, phone, a date, a time and the problem, on a charcoal band. On the photo beside it, an emergency number sits in a blue box. Some patients can’t wait for a slot.
Choose a section to see it in the design and what it does for a nervous patient.
The doctor’s name in large type beside a portrait on pale blue, with floating cards for regular checkups and 85K+ happy patients.
Three grey cards for affordable prices, professional care and satisfactory service, each with a blue icon.
A photo on a royal blue block beside a short bio and a list of degree, university, year of graduation, specialty, experience and location.
Six white cards on grey, from fever treatment to baby checkups, with the heart patients card filled in royal blue.
Expert care, personalised treatment, accessible service and patient-centred care, each with a check, beside a smiling doctor on charcoal.
A royal blue band with updated visitation and face covering information and two buttons.
A video review beside a five-star quote card with the patient’s name and city, and arrows to see more.
A form on charcoal for name, email, phone, date, time and the problem, beside a reception photo with an emergency number on it.
Three recent posts in white cards, each with a photo, a category and a plain headline.
The logo, a short line and social links, then columns for pages, policies and contact details on slate.
Hero — Who will treat you
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