In our experience, owners rarely abandon a software sign-up over features. They stop at the questions nobody answered, like whether there’s a free trial and how to cancel. Nimbrix’s site answers seven of those questions on the page, right before it offers the trial, and shows a $0 plan beside the paid ones.
Business software sites tend to list features in jargon, then send every practical question to a demo call. An owner who can’t find out whether there’s a trial, or what cancelling involves, doesn’t book the demo. They keep doing the work by hand.
Make the promise in one screen and show the work with friendly illustrations rather than screenshots. Then answer the trial, plan, billing and cancellation questions on the page, offer the free trial, and put a $0 plan in the pricing table.
Owners and managers of small and growing businesses who want routine work tracked and automated. They compare a few tools on ease and price, and they want to know how to leave before they join.
The illustrations use only the site’s own colours, violet, navy and a little amber, so they read as part of the product. Violet carries the buttons, the featured cards and the trial band. Midnight navy holds the headlines and the reviews. Green picks out one word in each headline.
Public Sans keeps the headings plain, which matters on a page that explains billing.
Your Business With Our Intuitive Solution
The hero line, with solution picked out in green.
Four decisions about what a cautious owner needs to see, and when.
Your business with our intuitive solution sits beside an illustration of a person working with the cloud. Every section after it pairs a short claim with a drawing of the work being done, from task lists to charts. An owner sees what the tool does without decoding a dashboard screenshot.
Six services, from consulting and social media to reporting and analysis, sit in a grid of white cards. Social media and SEO is filled in violet. A buyer scans the full offer in seconds.
Seven numbered questions sit in two columns, about trials, changing plans, cancelling, invoices and billing. They come just before the trial band, the point where those doubts would stop a sign-up. No demo needed.
A violet band offers a free trial with a get started for free button. Then comes the pricing table, free, standard and pro. Its first column holds the free plan at $0, the cheapest way in and the first thing an owner sees.
Each section links to its place in the design, with a note on why it’s there.
A three-line promise with one word in green beside an illustration of a person working with the cloud, and two buttons.
Four cards for lifetime access, a simple layout, quick customising and lower expenses, with one filled in midnight navy.
An illustration of a team at work beside best solutions for your business, with tabs for who we are, vision and history.
Performance tracking, predictive analysis, resource optimisation and task prioritisation, ticked beside an illustration of a task list.
Six service cards, from consulting and social media to reporting and analysis, with the featured one in violet and a view all button.
Customer reviews with stars, names and roles in a carousel on a midnight band with contour lines.
Seven numbered questions in two columns about trials, plans, cancellation and billing, with the first open.
A violet band offering a free trial, with a white get started button and a how it works button.
Free, standard and pro plans with a monthly and yearly switch, the standard plan in violet, and ticked and crossed features.
A row of well-known partner logos on lavender.
Three articles with photos, date badges, authors and read more buttons.
The logo, a newsletter sign-up, two columns of links and contact details on midnight navy.
Hero — What it does for you
Want a software site that answers buyers before sales has to?
Start a Project Like ThisFor your client or for your own business, the thinking is the same. The route in is different.
We design and build to your client’s brief and hand it over as your work. Your client never hears our name.
We map the questions your customers ask before they buy, then design and build a WordPress site that answers them in order.
We book a call to scope the work. You get a proposal to approve, and we begin.
