Case study · Nutrition coaching

The Nutrition Coaching Website That Asks Early and Prices Openly

Motivation to eat better is real, and it doesn’t last long. Verdora’s site is built for the days when it’s strongest. It promises change in 90 days, shows every plan with its price, and puts the appointment form fourth on the page, before the nerve goes.

Client
Verdora
Industry
Nutrition and diet coaching
Audience
Adults working towards a health goal
Scope
Nutrition coaching website UX and UI design
The brief

The Hardest Part of Eating Better Is Booking the First Session.

The Problem

People look for a nutritionist after a doctor’s warning, a new year or a photo they did not like. They are motivated but unsure. What will it cost, how long will it take, and will it work for them? Sites that lead with science and hide the prices lose them to the next tab, or to doing nothing.

The Goal

Design a site that sells the outcome before the method, sets a clear 90-day promise, shows every plan with its price, lets a visitor check their own numbers, and keeps an appointment form within reach from the first scroll.

Who it’s for

Adults who want to lose weight, eat well through a pregnancy or build strength, and busy people who need a plan they can actually follow. They decide quickly once the price and the first step are clear.

The visual system

Garden Greens With a Drop of Honey.

Leaf green carries every button and highlight. Deep forest bands give the plans and the figures weight. One warm honey button stands out on the calculator, the only place a visitor types in their own numbers.

  • Leaf green#009247Buttons, highlights and the calculator band
  • Deep forest#020F08Plans and figures bands, footer
  • Honey#ECB32EThe calculator's button and highlights
  • Mint#EBF1EFCard grounds
  • Sage white#F4F9F5Section grounds
  • White#FFFFFFForms and plan cards
Typeface

Poppins

Poppins, round and friendly, which suits advice that shouldn’t feel like a lecture.

Change your life in 90 days with healthy practices.

The 90-day promise, as it appears twice on the page.

The decisions

How the Design Solves It

Built for a visitor whose motivation won’t wait.

The Outcome First

The hero shows someone enjoying a salad beside a promise to balance life and nourish the soul. Visitors see how healthy eating should feel before they read how it works.

A Promise With a Deadline

Change your life in 90 days appears in the about section and again before the blog. A fixed timeframe turns a vague wish into a plan someone can commit to.

Prices in Plain Sight

Three diet plans on a dark band, each with its price, a discount and what is included. The price is a fact on the page, not a question for a sales call.

The Ask Comes Early

The appointment form sits fourth on the page, straight after the reasons to choose the service, and a body calculator invites visitors to start with their own numbers.

The walkthrough

Eleven Sections, With the Ask Near the Top

Pick a section to see it in the design and how it keeps a nervous starter moving.

  1. A contact bar, a clean menu with a phone number and cart, then a bright photo of someone enjoying a salad beside a headline about balance and one call to action.

  2. A portrait framed in green beside a 90-day promise and six ticked services, from a nutritional assessment to a weight assessment.

  3. Six cards for nutrition strategies, exercise, healthy diets, support, vitamins and weight loss, one highlighted to show it responds to a tap.

  4. A short appointment form beside a photo of someone training outdoors, placed early for the visitor who is already convinced.

  5. Three plan cards on a dark band with prices, discounts and what each includes, every one with its own add to cart button.

  6. A green band asking for height, weight, age, goal and activity, with a honey button that turns curiosity into a personal starting point.

  7. Three photos of clients enjoying their results, under a headline about recently completed projects.

  8. Twenty years of experience and four figures for sessions, customers, fat lost and programme days, then a video of a client enjoying a healthy meal.

  9. Three five-star reviews with names and photos in a carousel, under a headline about reaching nutrition goals.

  10. The 90-day promise again, with three recipe and wellness articles that give value before a visitor pays anything.

  11. The Verdora logo, services, useful links and a newsletter sign-up on deep forest green.

Hero — How healthy should feel

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Hafijur R, founder of Coderlift
Hafijur R Founder, Coderlift
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