Site optimization

WordPress Site Speed & Performance Optimization

A fast site is invisible. A slow one costs you visitors and sales before a word gets read. We find what’s dragging yours down, and fix it at the root.

The situation

Your Site Feels Fine to You. That’s Not Who’s Leaving.

On your own machine, cached and on good wifi, the site loads instantly. A first-time visitor on mobile data gets a different site, the one that takes four seconds and loses them before the page paints.

That gap is where the money goes. Slower pages mean fewer sales, and Google treats speed as a ranking signal, so a sluggish site slides down the results while faster competitors pass it.

See what’s included

It loads slowly

Pages take seconds to become usable, and visitors leave before they do.

It fails Core Web Vitals

Google’s speed report flags it, and the ranking cost comes with it.

Nobody knows why

It’s slow, but no one can point to the plugin, image, or query doing it.

What we optimize

What a Performance Engagement Includes

01 · A real audit

We measure exactly where the site loses time before touching anything

You get a clear picture of the real bottlenecks first, so the work targets what’s actually slow, not a guess.

Audit Before any fix
Scope & price Confirmed up front
Typical timeline 1–3 weeks
02

Speed optimization

Caching, image compression, and code cleanup that cut load time where it actually counts.

03

Core Web Vitals

Largest Contentful Paint, interactivity, and layout stability brought into Google’s passing range.

04

Plugin & code audit

The bloated plugins and heavy scripts dragging the site down, found and resolved or replaced.

05

Mobile performance

Tuned for phones specifically, where most of your visitors are and slow sites hurt most.

Why Coderlift

We Don’t Just Use WordPress. We Help Build It.

Six of our WordPress developers are core contributors to the platform itself. So the heavy database queries, the bloated code, the server bottleneck a caching plugin can’t paper over, those are the part we know best.

Hafijur Rahman, Head of Client Relations and Project Management Faisal Ahammad, Head of Support and AI Engineering Akramul Hasan, Head of Theme and WooCommerce Development Abdullah Al Arif, Head of AI Automation and Plugin Development Moin Ahmed, Head of Backend and AI Integrations Kausar Alam, Head of Accessibility and Quality Assurance Fardous Ahmed Rijon Ahmed Tawhid Sadman

Most “speed services” install a plugin, chase a green score, and call it done. We work at the level the slowdown actually lives, which is why the fix holds instead of resurfacing a week later.

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15
Team Members
5
Core Disciplines
12+
Years Experience
How it works

We Measure Before We Touch Anything

Measure

Where the site loses time, across pages and devices, before a single change.

Fix by impact

The change that cuts the most load time goes first, not the one that’s easiest to bill.

Verify

Re-tested against the same benchmarks, so the gain is real, not a one-time screenshot.

Hand off

You get before-and-after numbers on load time and Core Web Vitals, in plain language.

The site stays live throughout, and the improvement is something you can see, not something you’re asked to trust.

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Pricing

You Know the Scope Before Anything Starts

Tune-up $299 – $399 single site

The common wins, caching, image compression, and the obvious plugin offenders, for a site that’s slow but not broken.

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Recommended Performance overhaul $499 – $699 scoped on audit

A full pass: code, database, server-level fixes, and Core Web Vitals brought into the passing range.

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Deep rebuild $1.5K – $6K per audit

For heavily bloated or aging sites where the slowdown is structural and a surface fix won’t hold.

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Ongoing performance care From $77/mo retainer

Kept fast after the fix, monitored and tuned so it doesn’t quietly slow down again.

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Fixed scope, fixed price, agreed before work begins.

Proof

What Clients Say After the Speed-Up

Projects delivered
for agencies & founders
S Bofill Founder and CEO, Bofilltech

Working with him has been amazing. He does an impeccable job each and every time and is flexible with my requests and always meets my deadlines. I highly recommended.

Clear communication, no surprises, and the site launched on the date we agreed. That alone puts them ahead of everyone we’d worked with before.

A Barham Director, Barham Digital
V Boutet Marketing Lead

They asked the questions nobody else asked before building anything. The result actually converts instead of just looking good.

FAQs

Site Optimization FAQs

Anything not covered here, ask it in the brief and we’ll answer directly.

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Setting Expectations

It depends where it starts, a badly bloated site often sees the biggest gains. We measure first and tell you what’s realistically achievable before you commit.

Yes, when the cause is fixed. That is what we do. Sites slow back down when someone only treated the symptoms. A care plan keeps it fast ongoing if you’d rather not think about it again.

Yes. Performance work happens underneath the design. The design stays as it is. What changes is how fast it loads.

Scope & Fit

Speed is one input to SEO, but they’re separate work. Optimization makes the site load fast and pass Core Web Vitals. SEO is the broader effort to rank. Need both? We do both.

It’s scoped to what the audit finds, which is why you see ranges above rather than one number. We confirm scope and price after the review, before any work starts.

Maybe not. But “feels fine” on your fast connection and cached browser isn’t what a first-time visitor on mobile data gets. The review tells you whether there’s a real problem worth fixing.

The Technical Side

They’re Google’s measures of loading, interactivity, and visual stability, and yes, they factor into rankings and into how the site feels to use. Passing them is the baseline we build toward.

Hosting is one piece. Slow sites are more often heavy plugins, uncompressed images, bloated code, or inefficient database queries, which good hosting can’t fix on its own. The audit isolates which it is.

No. A faster site tends to rank better, and we protect URLs and structure throughout, so there’s nothing for rankings to fall through.

Performance review

Find Out What’s Actually Slowing It Down

Tell us the site and what feels slow, and we’ll take a real look before we respond.

One fix or an ongoing arrangement, both work. We’ll recommend the scope that fits, not the biggest one.

Hafijur Rahman Faisal Ahammad Akramul Hasan Abdullah Al Arif Moin Ahmed Kausar Alam

Every request gets a real read from an actual person. No automated quotes.

Site Speed Optimization Inquiry